Kylie McKee, Head of Fundraising at Velindre Cancer Centre, and Hugh Williams-Jones, an enthusiastic fundraiser and cyclist, discuss powerful fundraising efforts for cancer care. They highlight crucial initiatives that improve patient services, like specialized staff and psychological support. Encouraging emotional well-being for families affected by cancer is central, with innovative storytelling and memory boxes being introduced for children. Their heartfelt stories of community involvement and resilience through cycling paint a vivid picture of hope and support in cancer care.