Kyle Widrick

Kyle Widrick, Founder of WIN Brands Group, has a wealth of e-commerce experience and has successfully acquired brands like Homesick and Gravity. He shares insights on tackling challenges in direct-to-consumer operations, including rising acquisition costs and the importance of multi-channel strategies. The unique appeal of nostalgic brands and growing demand for outdoor wellness products are discussed, along with how the pandemic has reshaped e-commerce and acquisition strategies. Kyle emphasizes the significance of brand momentum in a changing market.