Kyle Sheldon

Founder and CEO of Name and Number, a soccer-specific marketing and creative agency. He has two decades of experience in the US soccer industry, including marketing roles at multiple MLS clubs and founding the Pathway newsletter.

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Mar 27, 2025 • 55min

Ep. 51: How creators unlock the future of American soccer ft. Kyle Sheldon

Kyle Sheldon, founder and CEO of Name and Number, shares insights from his two-decades-long journey in U.S. soccer. He discusses the evolving marketing landscape and the immense potential for growth in American soccer. Kyle emphasizes the importance of mentorship through his Pathway initiative. He explores the intersection of soccer and fashion, highlighting recent collaborations. The conversation also touches on the shifting power dynamics between creators and traditional media, revealing how creators are reshaping fan engagement ahead of the 2026 World Cup.

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