Kyle Mealy, founder and CEO of Next Level Coaching, dives into the power of genuine care in sales. He discusses the crucial integration of marketing and sales for small businesses, emphasizing teamwork and communication. Mealy shares insights on strategic delegation, highlighting the choice of a strong second-in-command to enhance efficiency. He also offers practical frameworks for hiring decisions, especially as businesses approach key revenue milestones, encouraging leaders to foster genuine relationships in their sales process.