Kyle Lacy

Kyle Lacy, CMO at Docebo, leverages 15 years of B2B SaaS expertise to reshape marketing strategies. He delves into why traditional ABM often fails and offers a practical fix: start small and engage sales from the outset. Lacy shares insights on aligning sales and marketing for maximum efficiency and the need for trust-centric communication. He also discusses the challenges of burnout while balancing leadership and family duties, alongside the importance of creativity in B2B marketing. Get ready for innovative insights that could transform your marketing approach!