Kyle Denhoff

Kyle Denhoff, Senior Director of Marketing at HubSpot, leads the charge in transforming how B2B companies approach content. He shares insights on HubSpot's media-first strategy, emphasizing audience research as the backbone of content creation. Kyle discusses the importance of YouTube as a fertile ground for B2B brands and highlights the unique challenges and opportunities that come with it. He also addresses measuring engagement beyond direct attribution and the necessity of high-quality, editorial standards in content production.