Ky Shaw

Ky Shaw, the founder of DemandOS and a performance marketing expert, shares valuable insights for B2B companies. He discusses effective performance marketing plays that create a robust sales pipeline quickly. Topics include aligning marketing with sales, crafting high-intent offers for lesser-known brands, and strategies for direct-response advertising on LinkedIn. Ky also highlights the importance of actionable content, tools like ROI calculators, and experimenting with incentivized demos to attract quality leads while maintaining a competitive edge.