Kurt Listug
Co-founder and business leader of Taylor Guitars who managed operations, sales, and brand growth while scaling the company into a global guitar maker.
Best podcasts with Kurt Listug
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Jan 26, 2026 • 1h 10min
Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon
Kurt Listug, the business mind who scaled Taylor into a global maker. Bob Taylor, the craft designer behind iconic guitars. They recount building a small San Diego shop into a worldwide brand. They talk production breakthroughs, surviving market crashes, artist relationships like Prince and Taylor Swift, shifting to employee ownership, and scaling while keeping craftsmanship alive.
