Kurt Elster

Kurt Elster, Shopify expert and founder of EtherCycle, shares invaluable insights for DTC founders. He emphasizes the importance of optimized landing pages and user-friendly navigation to boost sales. Kurt explains how targeted landing pages outperform traditional product listings and discusses leveraging innovative Shopify tools for smoother operations. He also highlights creative promotional strategies like free gifts to enhance customer experience without diminishing brand value. This conversation is packed with actionable strategies for eCommerce success!

Kurt Elster, a Shopify expert and host of the Unofficial Shopify Podcast, shares his insights on modern e-commerce. He reveals the biggest Shopify checkout mistake and how to correct it in five minutes. Kurt discusses the importance of community in combating the isolation of online business, emphasizing in-person events. He also tackles the creative demands of Meta's new ad algorithm, highlighting the need for diverse ad content. Lastly, he shares his passion for 'enabling entrepreneurship' and the hidden pressures behind success in the industry.

Kurt Elster, host of The Unofficial Shopify Podcast, shares tips for D2C brands to start podcasting. They discuss podcasting tactics, measuring impact, and Kurt's favorite Shopify apps. They also explore identifying problems, hidden Shopify gems like Matrixify and Online Store 2.0, and the potential of checkout extensibility.