Kurt Ainsworth, a former professional baseball player and co-founder of Marucci Sports, shares his incredible journey from athlete to entrepreneur. After a shoulder injury cut his career short, he and his partners launched a bat company from his backyard. They faced huge challenges, like the NCAA decertifying their bats, but pivoted by expanding into aluminum bats. Their unique marketing strategy, leveraging player relationships, led to Marucci becoming a top competitor and set to be the official bat of Major League Baseball.
