Kunle Campbell

Kunle Campbell, a wellness expert and e-commerce consultant, delves into the tug-of-war between idealistic wellness brands and the harsh realities of capitalist scaling. He highlights how brands like Whole Foods evolved, often compromising core values for wider appeal. Campbell stresses the importance of self-knowledge for intentional consumption, suggesting DNA tests and mindfulness practices. He also discusses the power of social media influencers in promoting transparency and how they're reshaping market dynamics to favor more authentic consumer choices.