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Kundan Kolhe
Head of Insights for Growth within Okta's product marketing organization with over 20 years of B2B enterprise software experience, specializing in competitive intelligence, product, and GTM strategy.
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Sep 24, 2025
• 38min
Competitive Intelligence Strategies for B2B SaaS Companies: Okta Head of Insights for Growth & Product Marketing
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Kundan Kolhe, Head of Insights for Growth at Okta, shares his wealth of experience in B2B software and competitive intelligence strategies. He emphasizes the need for competitive awareness as a dynamic feedback loop that enhances market positioning. Kundan outlines key steps to initiate a competitive intelligence practice and highlights the importance of trust in sales partnerships. He reveals how tailored content can empower sellers and discusses AI's role in making intelligence more accessible and scalable. His insights aim to transform competitive knowledge into actionable strategy.
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