Krystal Phillips

Join Krystal Phillips, Communications and Community Relations Manager at Jones-Onslow Electric Membership Corporation, as she reveals how a rural utility company transformed into a storytelling powerhouse. Krystal discusses the importance of building relationships beyond just service, highlighting innovative internal programs that cultivate storytellers. She emphasizes the value of authenticity over production quality and shares how storytelling metrics extend beyond sales, including member engagement and trust, especially during crises like Hurricane Florence.