Krithika Shankarraman

Krithika Shankarraman, an Entrepreneur in Residence at Thrive Capital and the first marketer at OpenAI and Stripe, shares her rich insights into strategic marketing. She discusses why conventional marketing playbooks often fail and introduces a four-step framework for effective growth. Krithika emphasizes the importance of genuine customer understanding over vanity metrics and explains successful strategies for user loyalty in AI. She also highlights the need for transparent collaboration within teams and the challenges of adapting marketing in today's diverse landscape.