Kristine Segrist
VP of Consumer Marketing at Canva, leading a global team across performance and brand. Works with Emma to drive Canva's growth across enterprise and consumer audiences.
Best podcasts with Kristine Segrist
Ranked by the Snipd community
Aug 14, 2025 • 26min
The Effective CMO: Canva's Kristine Segrist
Kristine Segrist, Global Head of Consumer Marketing at Canva, reveals the transformative journey of Canva from a startup to a global design leader. She discusses how community feedback and tailored marketing strategies fuel growth and adapt to diverse markets. Kristine also dives into Canva's ambitious goal of reaching one billion users, emphasizing the role of user feedback and storytelling. Furthermore, she explores how generative AI enhances creativity while maintaining authenticity in marketing.
Aug 28, 2025 • 53min
The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist
Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing, share insights into Canva's success. They explore how Canva turns free users into enterprise clients by utilizing product signals. The importance of balancing brand-building with measurable ROI features prominently, alongside their innovative 'Love Your Work' campaign. They discuss leveraging data science for creative marketing strategies while maintaining an approachable brand identity, highlighting how their flat organizational structure fosters collaboration and drives growth across diverse audiences.
