Kristina McMillan

Kristina McMillan, a pioneering force in go-to-market strategies and a leader at Scale Venture Partners, dives into the current state of AI in GTM. She discusses the leading roles of marketing and sales development in AI adoption, while customer success lags. Kristina highlights the shift from basic AI applications to more strategic uses, the importance of go-to-market engineers, and how to effectively measure AI impact with new benchmarks. She also shares insights on effective change management and the future of AI in making better decisions.