Kristina Klakegg

Kristina Klakegg, a customer success manager at a Norwegian SaaS company specializing in email and SMS marketing, discusses her journey in monetizing customer success. She highlights the transition from email to SMS and how strategic services can emerge as a revenue stream. The conversation explores the tension between customer feedback and value delivery, the challenges of pricing these new services, and whether customers are willing to pay for them. Kristina emphasizes the importance of innovation and collaboration in creating effective offerings.