Kristina Gibson, an accomplished product leader with experience at Booking.com, Lyft, and Eventbrite, shares her insights on user growth strategies and A/B testing. She discusses when to rely on experimentation versus making bold strategic decisions. Kristina reveals the psychology behind last-minute purchases and how showing unavailable options can paradoxically drive conversions. The conversation dives into the power of micro-details in product listings and the delicate balance between user preferences and innovation risks. A treasure trove of strategies for shaping user behavior!