Stephanie Christensen, an event marketing leader with 15 years at Qualtrics, and Kristina DeBrito, Director of Strategic Events at Iterable, dive into the resurgence of B2B events. They discuss the crucial metrics for tracking event ROI and the biggest pitfalls marketers make in planning. Listeners gain insights on securing executive buy-in, leveraging micro-events, and the importance of post-event engagement. The duo also explores the blend of virtual and in-person strategies, providing a roadmap for impactful events in 2025.
