Kristin Schwab

Kristin Schwab, a Marketplace correspondent, dives into the curious landscape of the holiday shopping season. She unveils the K-shaped economy, illustrating how high earners are fueling retail spending despite overall consumer caution. Findings show that November's spending surged by over 7%. Kristin also touches on the rise of credit card debt and the 'buy now, pay later' trend, sparking concerns about accumulated consumer liabilities. They discuss the growing, albeit small, influence of AI on shopping habits and the increasing popularity of secondhand gifting.

Kristin Schwab, a Marketplace correspondent and retail expert, shares insights into this holiday season's shopping landscape. She discusses the intriguing K-shaped economy, where high earners push retail spending, while many consumers feel cautious. Early data reveals record-breaking spending, despite concerns about rising credit card debt and the buy now, pay later trend. Kristin also highlights the creeping influence of AI in shopping and a notable shift towards purchasing secondhand gifts, aligning with sustainability trends.

Kristin Schwab, a Senior Reporter at Marketplace specializing in retail, dives into her intriguing theory on the 'little treat' economy. She discusses how Americans, especially Gen Z, are indulging in affordable luxuries like fancy candles and gourmet foods as an escape from economic uncertainties. The conversation also highlights how brands, like Gap, are reviving Y2K fashion trends to resonate with this younger audience, blending nostalgia with modern marketing strategies. It's a fascinating intersection of consumer behavior and advertising in today's marketplace.