Kristin Heitman

Kristin Heitman, Chief Revenue Officer at the Associated Press, is steering the organization into the tech landscape, moving from a newspaper-focused model to one where tech companies now account for 15-20% of revenue. She discusses how the AP is adapting its licensing strategies for AI and other tech needs, emphasizing the importance of recency for accurate AI outputs. Heitman shares insights on negotiating with tech firms, expanding into new markets, and the AP's commitment to maintaining its independence while evolving its offerings.