Join Kristie J. Fisher, Sr. Director of Global User Research at PlayStation Studios, as she shares insights from her impressive journey in the gaming industry. Discover the unique challenges of designing GenAI products, where user control meets the leap of faith in technology. Learn about evolving research methodologies that adapt to digital trends, the importance of crafting joy-focused experiences, and redefining success through new user-centered metrics. Kristie's expertise bridges gaming, psychology, and product strategy to enhance user engagement.