Kristian Ruby, Secretary General of Eurelectric, shares invaluable insights into the challenges and opportunities facing Europe’s electrification journey. He discusses the exciting growth in renewable energy alongside the troubling stagnation in electricity demand. Ruby highlights financial barriers and counterproductive taxes that hinder progress, while also celebrating innovations like the North Sea Wind Power Hub. The conversation sheds light on how Europe must balance technological adoption, energy security, and consumer cost reduction to succeed in this transformative era.