Kristi Argyilan

Kristi Argyilan, the global head of advertising at Uber and recognized as the godmother of retail media, discusses her unique career journey and the hurdles ahead in the advertising landscape. She explores the shift to digitized media strategies, emphasizing the importance of first-party data. Kristi highlights career adaptability in the age of AI and reflects on the evolving retail media industry, stressing the need for continuous learning and innovation. Her insights offer a fresh perspective on navigating professional challenges in a transforming digital environment.