Kristen Schwab

Kristen Schwab, a Senior reporter at Marketplace, dives into the intriguing dynamics of retail spending, explaining how affluent consumers are leading a surge in purchases despite economic uncertainties. She introduces the concept of a 'culture of treats,' where small luxuries are now a part of everyday life. Kristen also discusses the Y2K fashion revival and how brands like Gap are tapping into nostalgia to connect with Gen Z. The conversation highlights the blending of luxury and accessibility in today's market.