Kristen Kelly

Kristen Kelly, an agency operator and consultant specializing in service design, joins the discussion on productized services versus custom work. They delve into the benefits of productization, focusing on how it can streamline sales and delivery processes. Kristen highlights the nuanced nature of choosing between these models and the hidden costs of rigid productized services. The conversation unfolds around the pricing model quadrants, discussing the challenges of fixed-price contracts in agile projects, and the strategic advantages of custom work for complex projects.