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Kristen Habacht

Chief Revenue Officer at Typeform, a company specializing in tools for gathering customer insights. Expert in integrating sales into product-led growth frameworks.

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Aug 29, 2024 • 20min

Adding Sales to a Scaling Product-Led Business | Kristen Habacht, Typeform

Kristen Habacht, Chief Revenue Officer at Typeform, dives into the fusion of sales with product-led growth strategies. She shares Typeform's transition from a PLG pioneer to a successful blend with sales, emphasizing customer success and smart segmentation. The discussion reveals how aligning sales and product teams can elevate customer experiences and boost revenue per rep. Kristen also highlights the importance of questioning conventional beliefs to spark transformative changes in business. It's an insightful look at navigating modern buyer engagement!