Kristen Deese

Kristen Deese, a Chief Financial Officer at The Virtual CFO for the Trades and co-owner of Paradise Home Services, shares valuable insights about financial management for home service businesses. She discusses the critical difference between CPAs and CFOs, highlighting how understanding your numbers can transform profitability. Kristen emphasizes proactive cash flow management, the importance of training teams on KPIs, and the need for clear financial reports. Her practical advice empowers business owners to build confidence and foster sustainable growth.