Krista Schubert

Krista Schubert, from Overproof, an AI-driven market intelligence platform for the beverage industry, shares her extensive insights. She discusses how cocktail trends vary by city, emphasizing the importance of understanding local preferences for successful brand launches. Strategies for account selection and the impact of cultural backgrounds on drinking habits are highlighted. Krista also explores the nuances between big and small brands, and the significance of fostering relationships with bartenders to enhance brand visibility.