Krista Phillips

Krista Phillips, Chief Customer and Transformation Officer at M&T Bank, boasts over 30 years in financial services, focusing on customer-centric growth. She discusses transforming half a million customer signals into actionable insights. Key topics include anchoring customer experience in relationships, balancing digital ease with trust, and leveraging analytics and AI to enhance decision-making. Krista highlights the importance of personalized service in a digital world and shares how M&T anticipates customer needs through feedback.