Krista Gurka

Krista Gurka, a former physical therapist, successfully transformed her owner-dependent Pilates studios into a thriving membership-driven business. She shares how she broke free from burnout by implementing effective systems and hiring a COO. Krista recounts the emotional rollercoaster of negotiating the sale of her business, highlighting the lessons learned from a deal collapse and the importance of asserting non-negotiables. With her strategies, she not only improved profitability but also secured a clean exit on her own terms.