Krista Ferrara

Krista Ferrara, a former TV news producer turned nonprofit PR expert at HHM Health, shares her journey to achieving 45 media placements in one year. She reveals how storytelling can enhance media pitches and the importance of timing and relationships with journalists. Krista provides crucial insights on crafting attention-grabbing press releases and effective strategies for holiday fundraising. Her experiences show how media engagement can lead to significant increases in social media growth, donor interest, and overall community involvement.