Krista Brea

Krista Brea, a Senior SEO Manager at Morningstar, dives into the ramifications of Google's generative experience on site traffic. She reveals how the recent removal of FAQ rich results signals a shift toward AI integration, potentially lowering website clicks. Krista discusses strategies for adapting SEO approaches to these changes, emphasizing the importance of targeting niche markets. The conversation highlights the competitive landscape of search engines and underlines the critical balance between automation and human oversight in content creation.