Kris Hook

Kris Hook, founder and president of Asteria, shares his expertise in AI-driven sales strategies. He discusses how AI enhances customer experiences and personalizes communication, while debunking common misconceptions about automation threatening jobs. A fascinating case study reveals AI's positive impact on customer service. Kris emphasizes the need for sales professionals to master skills like deep discovery and data-driven storytelling for future success. He also highlights the ethical aspects of AI deployment and the potential of emerging technologies like augmented reality.