Kris Dehnert

CEO of Dugout Mugs, a company that turns baseball bat barrels into mugs. He scaled Dugout Mugs to a $55M+ business through authentic branding and smart partnerships.

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Aug 25, 2025 • 39min

Ep 537: How Dugout Mugs Scaled to $55M with Authentic Branding and Smart Partnerships

Kris Dehnert, CEO of Dugout Mugs, transformed baseball bat barrels into a $55M brand. He discusses the importance of authentic branding and partnerships, revealing how transparency fuels modern businesses. Kris reflects on his journey from Facebook pages to impactful deal-making while emphasizing the dangers of vanity metrics. He also shares insights on using AI to enhance e-commerce efficiency and the significance of balancing seasonal sales with corporate gifting. His practical tips are invaluable for both aspiring and established brands.

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