Kris Dehnert
CEO of Dugout Mugs, a company that turns baseball bat barrels into mugs. He scaled Dugout Mugs to a $55M+ business through authentic branding and smart partnerships.
Best podcasts with Kris Dehnert
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Sep 24, 2025 • 53min
$55 Million with only 5 employees - Kris Dehnert
Kris Dehnert, founder of Dehnert Media Group and Dugout Mugs, scaled a niche product into a $55M brand, all with just five employees. He shares how a simple kitchen sketch transformed into a beloved MLB-licensed product and the resilience learned from costly failures in various industries. Kris emphasizes building efficient, small teams, leveraging AI to reduce overhead, and creating systems that allow founders to step back. He also discusses the importance of fun and reflection in entrepreneurship, turning setbacks into stepping stones for success.
Aug 25, 2025 • 39min
Ep 537: How Dugout Mugs Scaled to $55M with Authentic Branding and Smart Partnerships
Kris Dehnert, CEO of Dugout Mugs, transformed baseball bat barrels into a $55M brand. He discusses the importance of authentic branding and partnerships, revealing how transparency fuels modern businesses. Kris reflects on his journey from Facebook pages to impactful deal-making while emphasizing the dangers of vanity metrics. He also shares insights on using AI to enhance e-commerce efficiency and the significance of balancing seasonal sales with corporate gifting. His practical tips are invaluable for both aspiring and established brands.
