In this engaging conversation, KP, the host of the Build In Public podcast, interviews Gary Vaynerchuk, a pioneer in the NFT space and founder of VeeFriends. They delve into the origin story of VeeFriends and unveil the ups and downs of launching NFTs. Gary emphasizes the importance of authenticity, community engagement, and personal legacy in the digital landscape. He shares insights on the pitfalls NFT consumers should watch for and highlights how resilience and gratitude shape his motivation, blending business savvy with heartfelt storytelling.