Kofi Amoo Gottfried

Kofi Amoo Gottfried, the CMO of DoorDash and former marketing leader at Facebook, shares insights on the company’s meteoric rise to a $40 billion valuation. He discusses their innovative Valentine's Day self-love campaign and how DoorDash adapted during the COVID-19 pandemic, implementing features like contactless delivery. Kofi highlights the balance between ads and organic growth while navigating complex promotional campaigns. The importance of collaboration between in-house and external teams is also emphasized, showcasing their customer-centric approach.