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Koen Köppen
CEO of Mollie and ex-CTO of Klarna. He focuses on SaaS growth, AI, and fintech.
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Jul 17, 2025
• 27min
Scaling Mollie: SaaS growth, AI & fintech with Koen Köppen
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Koen Köppen, CEO of Mollie and former CTO of Klarna, discusses his ambitious plans to expand Mollie from 6 to 31 markets by 2026. He emphasizes the importance of operational efficiency over flashy growth hacks and reveals how AI has tripled their customer contact efficiency. Koen offers key insights for SaaS founders on market expansion, the risks of premature scaling, and the significance of embedded finance in enhancing business models. His experiences provide a roadmap for navigating challenges in fintech and SaaS growth.
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