Koen Droste

Founder of Polarsteps, a travel app with 10 million users and $10 million in revenue. He grew his consumer app with almost no funding by focusing on word-of-mouth growth.

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May 1, 2025 • 47min

He lost 90% of his users overnight—then grew his consumer app to $10M ARR. | Koen Droste, Founder of Polarsteps

Koen Droste, Founder of Polarsteps, transformed a personal travel tracker into a $10 million app with 10 million users—despite losing 90% of users overnight. He shares how ignoring conventional advice and focusing on word-of-mouth growth led to their viral success. By obsessing over Net Promoter Score (NPS), they achieved explosive organic growth. Droste emphasizes that quality over speed and avoiding distracting partnerships are crucial for early-stage founders aiming for product market fit.

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