Klaas Foppen, Co-founder and CTO of PromptWatch, and Gagan Ghotra, an AI search and marketing expert, dive into the fallout from a report revealing Reddit's sharp decline in AI search visibility, resulting in a 10% drop in its stock. They explore how PromptWatch tracks visibility across AI tools, the implications for SEO strategies, and how AI search dims traditional web traffic. With insights on optimizing content for AI-driven searches, they discuss the evolving landscape of competitive intelligence and the future of content publishing in an AI-dominated world.
