Kirti Sharma

Kirti Sharma, Director of Product Marketing at Adobe Learning Manager and Captivate, dives into the powerful interplay of SEO and thought leadership. She highlights how AI tools like Copilot and Firefly can streamline content creation while maintaining a human touch. Kirti emphasizes the importance of understanding softer signals like brand mentions and influencer feedback over traditional metrics. By integrating original research and aligning content with business goals, she demonstrates how to create memorable content that drives real revenue.