Kirthi Kalyanam

Retail expert Michael Berne, president of MJB Consulting, and marketing professor Kirthi Kalyanam from Santa Clara University dive into the intriguing polarization of Bay Area malls. They discuss how revamped spaces like Stonestown attract crowds with innovative tenants while others, like the San Francisco Centre, struggle to survive. The conversation highlights the importance of experiential shopping and community engagement in revitalizing malls and reflects on nostalgia’s role in shaping consumer habits.