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Kirk Richardson
Author of "Craft Beer Country," offering insights into the craft beer industry from a journalistic perspective and personal journey across the West Coast.
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Dec 12, 2024
• 1h
Making Sales Connections with Craft Beer feat. Kirk Richardson
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Kirk Richardson, author of "Craft Beer Country," shares his insights into the vibrant craft beer industry. He discusses the 13% rise in craft beer market share despite economic challenges and emphasizes the importance of hops for flavor and shelf life. Kirk dives into the historical roots of sour beers from Belgium and how they cater to seasonal preferences. He also busts stereotypes around craft beer enthusiasts, highlighting the community's accessibility and warmth, making craft beer a welcoming experience for everyone.
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