Kirk Richardson, author of "Craft Beer Country," shares his insights into the vibrant craft beer industry. He discusses the 13% rise in craft beer market share despite economic challenges and emphasizes the importance of hops for flavor and shelf life. Kirk dives into the historical roots of sour beers from Belgium and how they cater to seasonal preferences. He also busts stereotypes around craft beer enthusiasts, highlighting the community's accessibility and warmth, making craft beer a welcoming experience for everyone.