Kirk Pearson, the owner of Project Zero Coffee and host of "It's Just Coffee," dives into the brewing crisis of rising coffee prices. He discusses how extreme weather in major coffee-producing countries is inflating costs, creating challenges for cafés in Australia. Kirk highlights how consumers might shift to affordable options, potentially jeopardizing local coffee shops. He emphasizes the importance of quality despite rising production costs and speculates on the future of café culture in an economically strained environment.