Kiri Masters

Kiri Masters, the founder of Bobsled Marketing and Retail Media Breakfast Club, dives into the evolving world of retail media and AI. She shares insights on how loyalty programs can become crucial competitive advantages in an AI-driven landscape. Kiri discusses the concept of agentic shopping and its potential to disrupt major retailers. Plus, she compares Walmart and Amazon's AI strategies and explores how consumer behavior is rapidly changing due to technology. Her breadth of knowledge paints a vivid picture of the future of commerce.

Kiri Masters, an insightful commentator and author in the retail media space, dives into the transformative world of retail media. She discusses how advertising is shifting beyond e-commerce and into social media and connected TV. Kiri highlights the power of first-party data for personalizing off-site ads while tackling third-party cookie challenges. Listeners will learn about the innovative strategies employed by retail giants and the complexities brands face in executing effective retail media campaigns.