Kiran Haslam

Chief Marketing Officer at Diriyah Company, responsible for shaping Diriyah's brand and positioning the UNESCO heritage site as a global cultural and living destination through marketing, masterplan storytelling, and experience design.

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Oct 7, 2025 • 1h 11min

How Diriyah is Shaping Saudi Arabia's Cultural Future | Kiran Haslam, CMO Diriyah

Kiran Haslam, the Chief Marketing Officer at Diriyah Company, dives into the ambitious transformation of Diriyah into a global cultural destination. He shares insights on balancing modern living with rich heritage, including the unique use of mudbrick designs. Kiran discusses the creation of a world-class Saudi marketing team and the exciting hospitality pipeline, featuring new hotels. He emphasizes the optimistic energy of modern Saudi society, highlighting how Diriyah fits into Riyadh’s urban renaissance while fostering a pedestrian-focused lifestyle.

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