Kip Knight, founder of CMO Coaches and former CMO of Taco Bell, shares invaluable insights on what it means to be a successful chief marketing officer. He breaks down his concept of the 'three chiefs'—Marketing Leader, First Team Member, and Company Ambassador. Kip emphasizes the significance of storytelling, continual learning, and collaboration with other executives. Discover why being a CMO is such a challenging role and how a commitment to growth and humility can lead to true marketing leadership.