Kimeko McCoy

Kimeko McCoy, a senior marketing reporter at Digiday, dives into the evolving landscape of retail media. She discusses how Affirm is integrating its buy now, pay later service with Apple Pay, enhancing in-store experiences. The revival of paper coupons by Kroger is also a hot topic, appealing to value-oriented shoppers. McCoy explores the rapid growth of retail media networks inspired by Amazon’s success, highlighting the challenges brands face in navigating this crowded space and the potential for new players to emerge.