Megan Lueders, CMO at Sonatype, Ido Mart, CMO at ManyChat, and Kimberly Storin, CMO at Zayo, share insights from their diverse backgrounds in managing marketing for tech companies. They discuss the transformative challenges CMOs face today, emphasizing the shift from traditional demand generation to brand-led growth. The importance of emotional engagement and storytelling in B2B marketing is highlighted, alongside strategies for aligning effectively with other C-suite executives. They also unpack how to prove marketing's worth in an efficiency-driven era.
