Kimberly Shenk
CEO of Novi, an AI shopping optimization platform that helps retailers and CPG brands structure and verify SKU-level product data so AI assistants can find and recommend products.
Best podcasts with Kimberly Shenk
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Dec 30, 2025 • 6min
AI's Impact on Retail and Consumer Behavior
Kimberly Shenk, CEO of Novi, discusses the revolutionary role of AI in retail. She highlights how AI assistants are transforming consumer shopping habits, particularly during the holiday season, by handling discount hunting and personalized gift recommendations. Kimberly compares Novi's approach to AI with that of traditional data firms and explains how they enhance trust through verified product data. She also predicts significant shifts in consumer behavior towards AI curation, shifting away from conventional retail management by 2026.
Jun 30, 2025 • 23min
The Trust Deficit: Brand Transparency and the New Rules of Retail
Kimberly Shenk, Co-founder and CEO of Novi Connect, shares her insights on brand transparency and consumer trust, shaped by her experience as a data scientist in the U.S. Air Force. She discusses how traditional trust no longer suffices, as consumers demand verified health and sustainability claims. Navigating skepticism around greenwashing, she emphasizes the need for unbiased verification to build confidence. Shenk also highlights the importance of appealing to Gen Z’s values and how AI innovation is transforming retail merchandising to foster trust.
